GiftHub is a mobile application connecting generous donors with those in need, including non-profit organizations, while promoting sustainability and reducing waste. The aim is to empower individuals to create a positive impact through a user-friendly platform, envisioning a more equitable, sustainable community.
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The design of the final prototype was a collaborative process that involved several stages of development and iteration over a span of 5 weeks.
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As a group, we brainstormed design project ideas, drawing on our past projects and areas of expertise. Through individual research and group discussion, we generated a range of ideas using rapid brainstorming techniques.
We then narrowed down our options through discussion and voting, ultimately selecting the final idea of GiftHub.
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We developed a questionnaire using Google Forms and received over 55 responses from a wider audience.
Outcome of the survey:
- Approximately 13.8% of respondents prefer giving away, selling online, or donating unwanted items.
- About 3.8% choose to sell items due to not needing them.
- Approximately 20.7% opt to give away items quickly, especially during moves, to avoid logistical hassles.
- A significant 37.9% prefer giving items over exchanging them.
- A majority of 62.1% trust items given away for free.
- 31% primarily seek free items from their family.
After the survey, we used a MIRO moodboard to collate and visualize our ideas and inspirations from the internet, in conjunction with our group discussions. We also analysed the competitors in this domain, other existing sytems.
We generated four personas, two of which were givers and the other two were receivers.
Following this, I created customer journey maps for two of these personas, highlighting their typical experiences and interactions with the existing system and products.
After gathering valuable user insights, I was responsible for transforming them into a visual narrative by crafting a storyboard that exemplified the user experience of two personas utilizing our application throughout their journey.
To envision the potential interface, we used pen and paper to create low-fidelity prototypes of the system.
To gain insight into the daily challenges and pain points experienced by non-profit organizations, we interviewed Rafael Parenti, the social coordinator at ESI AGORA Emmaus Solidarite in Paris. During the interview, we explored their work with homeless individuals and families, the obstacles they encounter, and their strategies for providing assistance.
To ensure a consistent design throughout the application, establish a clear brand identity, and ensure that all team members and designers adhere to a consistent UI design, my colleague and I collaborated on creating this style guideline.
